Founder and team
HomeBid was designed and built by a COINS ERP solution architect with direct access to the housebuilders it sells to. The raise funds the six people who turn that into a company: a lead engineer, two engineers, a Head of Developer Sales, a compliance lead who acts as MLRO, and customer success.
Founder and CEO
What the founder does after close
Until April 2027 one person sells, onboards and builds. The first two hires exist to change that: the lead engineer takes the codebase, CI and release discipline; the Head of Developer Sales takes the pipeline and the onboarding playbook. The founder keeps product, the pilot customer, the first fifteen developer relationships and the regulatory set-up.
Hiring plan
Sized to the raise, from a March 2027 close. Employer on-costs 16%, recruitment fees 15% of first-year salary. Every hire moves with the close month.
| Role | Start | Owns |
|---|---|---|
| Lead engineer, CTO-track | Apr 2027 | The codebase, CI and release discipline, resident staging, security work, the HMLR live promotion |
| Full-stack engineer | Jun 2027 | Buyer and developer journeys, the COINS connector on live credentials |
| Head of Developer Sales | Jul 2027 | Pipeline from Developer 2 onward, the onboarding playbook, housebuilder events |
| Full-stack engineer | Oct 2027 | Reporting for sales directors, buyer verification re-use, connector at scale |
| Compliance and onboarding lead, MLRO | Dec 2027 | The AML posture, screening operations, the annual risk assessment, developer onboarding compliance |
| Customer success | Mar 2028 | Live developers, panel-firm briefings, renewal |
| Contract product designer | Jun 2027 | Buyer and sales-team interfaces, part-time |
Upside adds a third engineer and a developer success manager in 2028. There is no CTO, Head of Product or 25-to-40-person plan in these materials; those appeared in the withdrawn April 2026 versions and were never funded by a £2M raise.
How we work
Status labels
Production, pilot, staging, coded, parked. A capability is not described as built without one, and a label is not upgraded without evidence: a passing acceptance list for production, live customer use for pilot, an external condition met for gated.
A single source of truth
Financial Model v3.0 carries a register of every external figure and a sources sheet with a verification status for every statistic. Anything not in those two places does not appear in investor materials.
Controlled language
Relationship language is established relationships and direct access. No developer is described as a partner or a prospect, and the pilot customer is unnamed until it consents in writing. Decisions are recorded in the engineering decision log with the date and the reason.
A walkthrough of the pilot build, the model and the data room, with the person who built them.